Scarred Not Broken
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
YEAR
2026
INFO
Scarred Not Broken is a purpose-driven brand centered on resilience, mental health and the idea that visible and invisible scars can represent survival rather than defeat. The project involved developing a complete visual identity, including the primary logo, supporting logo system and comprehensive brand guidelines.
PROBLEM
The client entered the project with a clear vision for the brand’s message and key visual ideas, but needed those ideas translated into a cohesive and professionally structured identity. The challenge was to preserve the client’s original intent while refining it into a visual language that could remain recognizable and consistent across future applications.
SOLUTION
The client’s direction was interpreted and developed into a complete visual system, translating their ideas into a refined logo family and establishing the color, typography, imagery, personality and usage standards surrounding it. The resulting brand guide provides a consistent framework for applying the identity while remaining grounded in the client’s original vision.
