HGTV Rebrand
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
YEAR
2020
INFO
HGTV Rebrand is a conceptual identity and motion-design project exploring a contemporary evolution of the established HGTV brand. The project reinterprets the network’s visual language through a redesigned identity and animated applications while maintaining a connection to its home and lifestyle positioning.
PROBLEM
Rebranding an established network requires balancing change with recognition. The challenge was to create a more contemporary and dynamic visual language for HGTV without removing the familiar characteristics that allow audiences to immediately recognize the brand. The identity also needed to function in motion rather than exist solely as a static graphic system.
SOLUTION
The existing identity was reinterpreted through a refreshed visual system designed with motion in mind. Storyboarding established the intended sequence and behavior before animation, allowing graphic elements, transitions and timing to become part of the identity itself. The resulting system demonstrates how a familiar television brand can evolve across static and animated applications while retaining its recognizable foundation.
